The creator of America's Next Top Model and Gossip Girl rose to the top of the TV industry in the 2000s. She credits her success to knowing what young people want. She told the news site of her alma mater that she has always been at the forefront of what's next. After more than 30 years in TV, Ostroff saw that a generation raised on the internet had abandoned cable for apps. A new kind of hit was made when she became the chief content officer at Spotify.
When Ostroff joined, the company was just starting to build its business, and it needed a splashy way to get people listening. She learned how to speak to talent from her time in TV. Over the next four years, Ostroff spent more than $1 billion on the business, which included licensing shows, buying production studios, and signing exclusive deals with celebrities.
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