Keanu Reeves apparently likes NFTs now

Image: Fluf

It looks like he may have changed his mind. A colleague asked the actor about the idea of digital scarcity and he was sent into laughter. Digital items are easy to reproduce.

He is an advisor for the Futureverse Foundation, which aims to improve the digital and physical world through the support of diverse artists and creative communities. It involves introducing traditional artists to NFTs and funding their efforts.

According to her website, Grant is an artist whose work has been featured in many exhibits. She is featured in a video released by Non-Fungible Labs to announce and explain the initiative.

Grant talked about how NFTs can be used to bring artists into a new economy. The Futureverse Foundation says it wants to build a metaverse where anyone can access and create in an open, rich, and diverse world. The first charitable grant of the foundation was given to an art historian in order to help her organize an exhibition in Venice. I think that's a pretty good donation.

According to a press release from the Futureverse Foundation, Grant says she looks forward to "dreaming up a new model for arts philanthropy." The statement read a bit more generic.

I am honored to be joining Non-Fungible Labs’ efforts in cooperation with Alexandra Grant for the extraordinary program and opportunity of the Futureverse Foundation, in support of artists and creators globally.

Still, teaming up with an NFT project as an advisor for its charitable foundation that explicitly aims to get artists into the metaverse is quite an evolution from laughing at the idea that NFTs could be useful. In response to the Futureverse Foundation announcement, someone posted a reply to the video of Reeves laughing at the idea of NFTs, asking if he changed his opinion about NFTs. More than an NFT was the company's response.