The US health officials banned the use of e-cigarettes.
AP Photo/Craig Mitchelldyer via BI The company will no longer be able to sell its products in the US according to the FDA.
"We respectfully disagree with the FDA's findings and decision and continue to believe we have provided sufficient information and data based on high-quality research to address all issues raised by the agency," said Chief Regulatory Officer at Juul Labs, Joe Murillo.
The products were going to be taken off the market, according to the Wall Street Journal.
"Today's action is further progress on the FDA's commitment to ensuring that all e-cigarette and electronic nicotine delivery system products currently being marketed to consumers meet our public health standards," the commissioner said in the press release.
The agency is dedicated to reviewing products from companies that account for most of the US market. Many of these products have played a disproportionate role in the rise of youth e-liquids.
Retailers were told to pull the product from the shelves. There are nicotine concentrations of 5 and 3% in Virginia-tobacco-Flavored Pods and menthol-Flavored Pods.
In our applications, which we submitted over two years ago, we believe that we appropriately characterized the toxicological profile of JUUL products, and believe this data, along with the totality of the evidence, meets the statutory standard of being 'appropriate.' We intend to seek a stay and are exploring all of our options under the FDA's regulations and the law. We are committed to doing all we can to continue to serve the millions of American adult smokers who have successfully used our products to transition away from cigarettes.
A large social-media campaign helped the e-cig brand gain popularity. The brand became known for its fruity flavors and faced FDA scrutiny.
People under the age of 18 were most fond of the brand. According to an FDA study, over 2 million US middle-school and high-school students use e-cigarettes.
Nicotine exposure from e-cigarettes can harm brain development, according to the Centers for Disease Control and Prevention. Heavy metals and cancer-causing elements can be found in the products, according to the CDC.
The company stopped selling fruity-flavor e-cigarettes in 2019. The brand's sales have fallen over time. The company's value dropped from $38 billion to less than $5 billion in two years. As other brands entered the $18 billion market, the company's market share fell from 75% to 42%.
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