Juul’s e-cigarettes can’t be sold in the US, FDA says

Illustration by Alex Castro / The Verge

The FDA said today that it has to remove the e-cigarettes from the market. The agency turned down the company's application to sell tobacco products.

The FDA Commissioner Robert Califf said in a statement that the products make up a significant part of the available products.

There wasn't enough evidence to evaluate the toxicological risks of Juul's products.

Vaping and e-cigarette companies have to get clearance from the FDA in order to market and sell their products. The agency didn't enforce the policy for a long time. It began reviewing applications from companies in September 2020. It has rejected over 1 million flavors of e-cigs and authorized a few tobacco-flavor e-cigs.

One of the most watched applications was that of Juul. Over the past few years, it has taken the blame for the popularity of Vaping with kids and teenagers. Federal attention was given to it as part of the effort to control youth vaping. According to data from the Centers for Disease Control and Prevention, its popularity with teens waned over the last few years. The majority of teens use disposable e-cigs.

The fruit and mint flavors that were popular with kids were taken off the market in 2019. Those products will have to be removed from shelves in the US.

The FDA reviews e-cigarettes to see if the benefits to smokers outweigh the risks of hooking kids and teens on nicotine.

The person is developing.