TikTok comes to Vizio TVs

Image: Vizio

The latest smart TV manufacturer to get a TikTok app is Vizio, which allows owners to watch the short form focused video platform on the big screen. It is the latest manufacturer to add the TikTok app to its TV platform, following in the footsteps of other manufacturers. You'll be able to browse TikTok's Discover feed or link an account to watch video from the For You and Following feeds.

TikTok is allowing users to post longer and longer videos to its service. It makes sense to watch TikTok on the big screen when it is 10 minutes long. TikTok's videos are still formatted for portrait viewing, which leads to a lot of empty screen TVs on standard 3:2 aspect ratio.

According to Protocol, TikTok's increasing focus on TV viewing could help it expand its audience and benefit from the premiums associated with TV-based advertising. Over a hundred million people in the US watch YouTube on their TVs each month, and this has helped generate billions of dollars of advertising revenue for the company.