Apple CEO Tim Cook poses for a portrait next to a line of new MacBook Airs as he enters the Steve Jobs Theater during the Apple Worldwide Developers Conference (WWDC) at the Apple Park campus in Cupertino, California on June 6, 2022 .Apple CEO Tim Cook poses for a portrait next to a line of new MacBook Airs as he enters the Steve Jobs Theater during the Apple Worldwide Developers Conference (WWDC) at the Apple Park campus in Cupertino, California on June 6, 2022 .

The closest thing to a confirmation that Apple is building a headset was given by Tim Cook.

In an interview with China Daily USA, Cook was asked what the key factors were for success in the consumer market for augmented reality.

I am excited about augmented reality as well. He said that the key to any technology is putting humanity at the center of it.

He described Apple's work in the space so far, which has been focused on AR apps on the iPhone and iPad, before saying that he thinks we're still in the very early stages of how this technology will evolve. I couldn't be more excited about the opportunities we've seen and you'll see what we have to offer.

Mixed reality, also known as augmented reality, is a technology that uses computer-generated images over views of the real world, whereas virtual reality is a technology that immerses the viewer in a computer-generated world.

Cook has acknowledged that Apple has something bigger in the works. While the current apps can be useful for things like mapping a room or seeing if a new piece of furniture fits, it seems more likely that Apple has been building the library and tools for developers to build apps for something like a headset.

The company plans to announce its augmented reality headset at the end of the year, although it could slip into next year, according to a May report by the news agency. According to the same report, Apple plans to sell a headset in the near future.

Meta, which changed its name from Facebook last year to signify its reworked focus on immerse users in virtual worlds known as the "metaverse," and Microsoft, which first introduced its Hololens augmented reality glasses in 2016, would be playing catch-up with Apple.

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