It is possible that it will end in the United States.
According to The Wall Street Journal, the FDA is about to kick the popular e-cig company out of the US market.
According to the WSJ's sources, an announcement is expected as early as Wednesday.
One of the most popular vaping brands in the country, Juul, offers a number of different products that vaporize nicotine instead of burning it, with proponents saying it's a great way to stop smoking traditional cigarettes.
Teens in particular may be getting hooked on nicotine as a result of the technology. Regulators and lawmakers accuse the company of intentionally marketing their products to children.
There are some serious side effects to e-cigarettes. According to a study published last month, more than one million youth in the US between the ages of 14 and 17 became new daily tobacco users within two years.
The FDA banned the sale of sweet and fruit flavors in early 2020.
The e-cigarette trend may not be over despite the ban. The rest of the tobacco-based e-cig market could soon be overtaken by its biggest rivals.
Only time will tell if the FDA's decision will stick, as the e-cigarette maker can appeal it in court.
The Wall Street Journal reported that the FDA was going to order the removal of e-cigs from the US market.
Juul has a million American kids hooked on nicotine.
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