Meta launches Avatars store where users can buy designer brands like Balenciaga, Prada, and Thom Browne for their virtual selves

Users will be able to dress theiravatar in designer threads at the new store.

The CEO of Meta said on Friday that customers will be able to buy outfits from high end fashion brands.

There will be items in a range of prices. Hundreds of free outfits are offered by the store. The purpose of the avatars is to act as a visual representation of the user.

Eva Chen, the vice president of fashion partnerships at the photo-sharing app, was joined by Facebook's founder to discuss why users should be reflected in the metaverse.

The marketplace will allow creators to sell their wares. He said that a large part of how people express themselves is through their clothing.

Users can use the "create avatar" option at the top of the page if they want to make one on the photo-sharing site.

New territories for the luxury market could be created by the partnership. Charbit said that they were immediately into it when Meta askedBalenciaga what the dress code was in the metaverse.

The Meta Avatars Store will launch in the US, Canada, Thailand, and Mexico in the near future.