The company is rolling out more ways for creators to make money on Facebook and is expanding its monetization tools to more creators.
Meta is testing a place on IG where creators can get paid for their work. The creator marketplace allows for new partnerships. Once a brand finds a creator they want to work with, they can send a project with information about deliverables and payment to them. There will be a partnership messaging folder that will allow creators and brands to filter through their offers and projects.
Meta's marketplace for creators seems to be similar to TikTok's in-house influencer marketing platform. The creator marketplace of TikTok allows brands to discover top TikTok personalities for their marketing campaigns. Meta will continue to take on TikTok and try to get more creators to use its platform.
Contributers on other platforms will be able to access subscriber-only Facebook Groups. According to the company, these exclusive groups are Meta's first investment in interoperability monetization tools for creators, which allows them to receive payments from their fans on other platforms, and access to exclusive features on Facebook.
Meta is opening up the Facebook Reels Play Bonus program to more creators on Facebook and will allow creators to cross-post theirInstagram Reels to Facebook and monetize them there as well. Meta has a $1 billion creator fund.
If you have at least 100,000 views in the last 30 days, you can apply for the Facebook Reels Play bonus program. To be eligible for the program, creators need to meet Meta's policies. The program was only open to invited people. People can apply to join the program now that Meta has received a lot of interest.
The virtual items that allow fans to express their support for their favorite creators will be open to all eligible creators. The creators who have at least 1,000 followers over the last 60 days will be able to join. Meta has partner Monetization Policies and Content Monetization Policies that must be met by creators. Stars Fest will take place from June 15th to July 15th of this year.
More creators around the world will be able to display their NFTs onInstagram after Meta expands it. Support for Flow and Solana will come soon. The test will start with a small group of U.S. based creators. The creators will be able to cross post on Facebook. Meta will soon be testing NFTs in stories on social media.
"We're heading towards a future where more people can do creative work they enjoy and I want platforms like ours to play a role in making that happen."
In order to get more money directly to creators, Meta is going to keep paid online events, fan subscriptions, badges, and its upcoming independent news products free until at least 2024, according to Facebook. The company had previously stated that it would do this until 2023.
Instagram to start testing NFTs with select creators this week
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