She saw a constant stream of product updates when she was working in product management and customer success positions. Communication between engineering and product teams can be hard to keep up with.
She spent a lot of time trying to get the engineering team to tell her what was changing so as a product lead she could communicate the changes to other parts of the company.
She decided to start a company to help solve the problem and today she is announcing the launch of Makelog. The company made a seed investment.
Makelog helps fast-shipping software teams match their rate of release communication with their shipping speed. The overarching mission of the company has always been to help technical and business teams grow in the same direction.
Communication was more ad hoc prior to Makelog, where she was constantly asking engineers about upcoming changes, a task that wasn't always easy because they were focused on making those changes. Horse trading was used to get what she needed.
In order to get context into everything that was shipping so that I could do my job well and be this product expert, I often had to go bug the engineers.
The product is a log that the different parts of the company can use to find out what matters to them. The log can be used by the engineering team to keep track of the progress of the developers. Customers and internal teams can see what is happening.
She wanted to make the change log more useful for everyone. There is too much information and too little. She said that they were trying to take a giant hammer to traditional release notes and make it easy for them to route individual updates to the right people at the right time.
It requires deep integration with source tools. She says the goal is to create a new workflows, where you can see what's shipped, you can see what needs to be communicated and to whom, and get these updates out fast using the context you've already captured.
She started the company at the end of 2020 and currently has 6 employees, her and five engineers, and she uses Makelog internally to have that two-way communication between her and the team. Monte Carlo is one of the early customers.
For the first time, the product is being introduced publicly. The $3 million seed round was led by Accel with participation from several industry angels.
LaunchNotes looks to transform how software product teams communicate changes to customers
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