SaaS platform LeadSquared becomes unicorn with $153 million fresh funding

Lead Squared is an Indian startup that is helping sales teams become more efficient with itsCRM platform.

LeadSquared said on Tuesday that it has raised over $150 million in a Series C funding round. The round was led by WestBridge Capital. The new funding took the startup's raise to $188 million.

The startup helps firms automate sales, bringing efficiency to all the touch points where sales executives are involved, including call centers, feet-on-street force and other areas.

LeadSquared's platform takes away the guesswork from sales execution.

LeadSquared, which employs about 1,200 people, makes most of its revenue in India, according to Nilesh Patel, co- founder and chief executive of LeadSquared. The startup's revenue doubled in the financial year that ended in March.

There weren't many startup in the country in 2011. The creators of the software services business used to work as consultants. Product engineering services were sold to the U.S. and Europe. He said that they got a lot of learning from that.

In the South Asian market, business-to-consumer services are finally beginning to emerge and thrive. They were the first ones to use what we built. We found ourselves to be fortunate to be there.

LeadSquared is able to scale and grow quickly. The company's core metrics are the best in the industry, according to the statement.

The focus on building an easy-to-use platform that transforms sales processes through automation has the potential to grow the global market. We are very excited about the future of LeadSquared and look forward to a long partnership with the company.

Over 2,000 customers include Pearson, Byju's, Dunzo, Kotak Securities, Olx, and Uni. Its customers span across a number of sectors including healthcare, edtech, lending, banking, and marketplaces. The startup plans to use the new funds to expand its international operations.

The startup wants to broaden its product with new features such as sales performance analysis and a suite of tools. The story is vertical. The product is not a comparison of two different things. When we go to a new vertical, there are certain adjacencies that are relevant but may not fall in the classic lens of sales marketing.

We are grateful for the support of our investors as we strive to build Lead Squared into a globally significant business. We will double down on growth investments in India and North America with this financing. We plan to double our staff in the next eighteen months.