In a "lyric explainer video" for Drake's "Texts Go Green," Google urged Apple to use Rich Communication Services.

Higher resolution photos and videos, audio messages, bigger file size, improved encryption, and more are some of the things that RCS supports. The new communications protocol has been advocated by the internet giant for a long time.

The video tries to explain the meaning behind a song called "Texts Go Green," the third track on Drake's latest album, "Honestly, Nevermind." When an iMessage user is blocked, they no longer see their messages sent as blue bubbles and send green messages instead. The video says "if only some super talented engineering team at Apple could fix this."

In the U.S., the last major holdout is Apple. Apple hasn't commented on whether it will add support for RCS in the future.