Twitter reacts to Hasbro's unsettling Nerf mascot

The owners of Death Row Records and Nerf have a new mascot.

The toy brand's first ever mascot will be made up of many, many Nerf darts and wearing an orange basketball jersey with matching orange shoes. The marketing campaign titled 'Unleash the play in you' will have Murph appearing in everything from ads to stores and across Nerf's social media channels.

The character is described as a playful spirit and gifted athlete. Adam Kleinman, global VP of Nerf's parent company, said in a press release that Murph "represents this ageless, unfettered fun that lives in all of us and creates a physical embodiment of that feeling when you play with Nerf."

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People across the internet have strong reactions to Murph, with many describing them as "nightmarish," "terrifying," and downright scary. Since Gritty, there has not been a mascot that has captured the attention of the internet. The hearts and minds of the internet can be won by a mascot. More reactions can be found below.

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