Delta Air Lines is canceling tickets calling a $2,700 lie-flat seat across the Pacific a mistake. After selling mix itinerary tickets for nearly 24 hours on codeshare partner Korean Air, Delta is now claiming the $2700 ticket was not intentional. The airlines has sellers remorse and is now clawing back tickets. More than 48 hours after the tickets went on sell and more than 24 hours after the last ticket was bought, Delta started cancelling tickets. Delta Air Lines is winning no customer loyalty points here. Instead of honoring their mistake they have opted to cancel all tickets.

The $2,700 “Error”

Premium class seats from New York to Indonesia were on sale over the weekend. The segments were sold as a codeshare in first class. Some segments were in the economy. The online travel agency sold the ticket. There was a deal on many routes. Direct First Class from JFK to South Korea or connecting through other cities. Business class on China Airlines was included in some code shares. The tickets were sold by most online travel agencies. The cost was reduced to $2,300. I mentioned the sale on Flyertalk after the sale ended.

It's not an amazing deal to have a $2,700 seat. It isn't a lot of a mistake. Premium tickets have gone up and down in price. I've been able to buy tickets from New York to Brazil in business class on both AA and Delta for less than $500 twice. First class was sold for less than $700. The tickets were honored even though they were called a mistake. The Business class tickets were sold for $700. The airfare for the trans-Atlantic is less than a thousand dollars per person. The Jet Blue Mint Suites are usually less than $2,000. Delta is calling $2,700 for a premium ticket a mistake. Someone can buy a ticket from Cairo to the USA in first class for $2,500 a day.

Cancelations Begin

Reservations were canceled on Tuesday morning by Delta. Delta canceled their direct booking. The bookings forOTA started to be canceled. The email was sent to all passengers.

We’re reaching out because of your recently purchased flight from the U.S. to Bali operated by our partner, Korean Air. Unfortunately, due to an inadvertent publication error, an erroneous fare was displayed at the time of your purchase.

As a result of this erroneous fare, Delta is canceling your ticket, and a full refund of the ticket price will be issued. If you incurred any out-of-pocket, nonrefundable expenses that were made in reliance upon your ticket purchase, please contact our Help Center and follow the prompts under Feedback and Complaints to request reimbursement. Please be sure to include any receipts for out-of-pocket expenses in your request. For rebooking options, including rebooking at the corrected fare, please visit Delta.com.

We sincerely apologize for the inconvenience this caused and hope to have an opportunity to serve you soon.

Thank you for choosing Delta.

Selling remorse kicked in. Delta unfairly and unjustifiably canceled all tickets because of sellers remorse. Can they escape with that? It might be more on that later.

Delta Air Lines Mistake Fare Apologize

Delta realized that they needed to do something to make this right for their customers. They didn't bring back the tickets. Flight vouchers were offered instead. Customers receive a voucher when they make a reservation. The email was in my inbox.

Dear Rocky,

We apologize again for the error with your purchase and any inconvenience it may have caused. It’s important for the team at Delta to make it right. In addition to the refund of any ticket price paid to Delta for this trip, we are issuing a $200 Electronic Transportation Credit Voucher (ETCV) for each member of your travel party, which you should receive within the next five business days. You should receive your refund within the next 5-7 business days.

Know that your experience is important to us, and we are always striving to improve. Thank you for your loyalty; we hope to serve you again soon.

I'm aware of what we're thinking. A $200 voucher was given to me for booking plane tickets in less than ten minutes. It doesn't make up for Delta canceling my ticket due to sellers remorse $200 toward a plane ticket is nice. Maybe I'll use it. Delta isn't my airline of choice. Delta is only doing this to avoid DOT complaints.

What Can you do Now?

There aren't many options for a consumer. The airline lobby is strong and consumer protections are decreasing. The law is not easy to understand. Clear rules were established by the DOT. Consumers can't be forced to change the price of a ticket after purchase. Airlines had to honor mistake fares for a long time. The DOT issued a Mistaken Fare Policy Statement. Airlines can void any ticket they want.

As a matter of prosecutorial discretion, the Enforcement Office will not enforce the requirement of section 399.88 with regard to mistaken fares occurring on or after the date of this notice so long as the air line or seller of air transportation: (1) demonstrates that the fare was a mistaken fare; and (2) reimburses all consumers who purchased a mistaken fare ticket for any reasonable, actual and verifiable out-of-pocket expenses that were made in reliance upon the tick

There is an issue. It was supposed to be a temporary ruling. A new rule has not yet been written.

I advise you to complain to the DOT. Every DOT complaint must be responded to by Delta Air Lines. This may help change things for the better because it raises awareness with the DOT of Delta's sellers remorse. It would be great if the DOT could give clearer rules. The aviation consumer protection division of the DOT is where you can file a complaint. It can be done in a few minutes.

Bottom Line

The $2,700 premium fare is incorrect. They sold the ticket for over a day and a half. It's unfair that airlines can decide what to do with a mistake. It's not a good idea to cancel tickets for seller remorse. Passengers don't have the right to cancel tickets for free. The airline should not. If Delta is able to get away with this, they will be more likely to cancel tickets. You can buy a $200 ticket from Los Angeles to Florida. They may be able to get $500 for the same ticket if they cancel it for the possibility of more profit.

Stronger consumer protections are needed. The recent dirty act by Delta is proof.