Students participate in the Global Climate Strike march in New York City.Students participate in the Global Climate Strike march in New York City.

Many investors invested in investments that reflected their values during the bull market.

New assets were attracted to environmental, social and corporate governance investments. Over the course of last year, U.S. sustainable funds attracted over 70 billion dollars.

New research by Betterment shows that ESG funds have not yet reached mass adoption. The firm commissioned an online survey to find out who is and isn't investing in ESG.

26% of respondents said they own some kind of investment related to ESG. More than half the respondents have held those investments for a long time.

The survey found 80% of investors have money in cryptocurrencies.

Younger generations are more likely to own investments in esg. That is lower than boomers and Gen Xers.

Almost half of the respondents said they are interested in ESG investments.

A majority of those who were not interested said they don't understand ESG investments. 27% of people worry that their returns may suffer if they invest in this area.

A majority of survey respondents don't own any of the digital coins.

The majority of those who hold ESG-themed investments also hold cryptocurrencies. Only 22% of those without ESG-themed investments holdcryptocurrencies.

Red flags have been raised about the energy consumption from the mining activity of cryptocurrencies. According to Betterment, there is an estimate of how much electricity mining alone consumes. The energy used to mine may cause a rise in greenhouse gas emissions.

The cost to finance a new car hits a record $656 a month.

Only half of non-ESG investors said they were aware of the environmental concerns found in the survey

It was either very important or important for major cryptocurrencies to become more eco-friendly.

The industry itself is moving in a sustainable direction because of all of the scrutiny and investor sentiment around this.

As markets fall, investors may wonder if ESG funds help them reach their goals.

The survey respondents were asked how willing they would be to sacrifice performance to achieve their goals.

26% said they weren't very willing and 16% said they weren't willing at all.

If the investment would have higher fees than other funds, as well as whether it would reduce their returns, were the top concerns of investors.

According to a recent Morning Consult survey, Americans are divided on profitability and ESG. According to the survey, 40% of investors prioritize profitability over social responsibility.