Target is taking on Prime Day with a 72-hour Deal Days sale in July

Target threw its red vest into the ring against Prime Day.

Target will be holding its largest-ever Target Deal days sale from July 11 to 13 We're pretty sure it's coincidence that the news came hours after Amazon announced that Prime Day would be on July 12 to 13

The fourth iteration of the annual event will feature three full days of bargains on Target.com and the Target app across every category, from electronics to home goods, beauty, apparel, and toys. There's no membership required.

Christina Hennington, Target's executive vice president and chief growth officer, said guests look forward to Target Deal days. With this year's event being our biggest ever, guests can shop more incredible deals and items, with three full days to save on must-have products that will bring them joy all summer.

There's a good chance Amazon will have some strong competition because Target Deal days will feature products from Target exclusive brands as well as big-name brands. Up to 70% off Apple products, up to 50% off select tech and headphones, up to 40% off kitchen appliances, and up to 35% off floor care products were included in the preview. Shoppers will be able to buy Target gift cards at a reduced price.