Most company executives don't know how their teams do their work or how their productivity could be improved. The code is thought to have been cracked byDX.
As a product manager at GitHub, Abi Noda was asked to figure out what was slowing down the engineering team. He was given a set of metrics, but they didn't give any insight into what was actually impacting or driving those numbers. He went rogue and started interviewing people. Quickly, patterns emerged.
The assumptions we had about what we needed to help ship products faster were different than what the teams and developers were telling us. Teams didn't always have awareness of their own issues.
Noda decided to leave GitHub in the late 2020s to try to build a better system to identify and fix points of tension within the team. Greyson Junggren, who had years of experience at developer logistics companies like Git Prime, was tapped to help launch the company.
Companies can use the platform to identify developer team issues, suggest research-based solutions, and track progress. Chime and Upwork are two companies that have joined the 5,000 developer teams that are part of the newDX.
When Noda started building DX, he wanted to make sure it stood out from other developer productivity tools and focused more on the developers themselves as opposed to just output numbers.
He reached out to two of the top researchers in the space: Margaret-Anne Storey, a co-author of SPACE, and Michaela Greiler, who has worked on this issue with companies including Microsoft. Poor cross-team collaboration is one of the 40 most common points offriction for these teams.
Noda said that they measure them through the eyes of the developer. More data on what is happening is what other solutions look at. What is actually affecting teams and slowing them down is measured by the perception of developers.
Junggren said that the platform helps teams compare their productivity to other market competitors.
Noda said that the startup is profitable and on track to grow. The company has only been selling its product for a few months. Nat Friedman, the former CEO of GitHub, is one of the backers of the company.
The general partner at Preface said thatDX is building a novel approach that is much further than polls. They are using automation to automate a process.
Noda said it will spend the rest of the year focused on its go-to-market strategy and on hiring recently laid-off tech talent.
Noda said thatDX is crucial for leaders. Developers are leaving. The teams are less efficient. The local teams in the organization are constantly having conversations and taking action.
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