This one might be the dumbest of all the dumb pitches that crossed my desk today. Pzaz is similar to a breath spray, but instead of fresh mint, it's a mist filled with caffeine and will hit your bloodstream quicker than a tasteless drug joke.
The pitch claims that it will allow the consumer to elevate their own levels and maintain their charge with small amounts. Don't get me wrong, I like a gallon of coffee every now and again myself, and I've been known to have to remove myself from the ceiling of the cafe after an espresso or six too many from time to time, but a "juicy strawberry"–flavor
I started the company because I wanted to make a product that would thrive at the places where I shop the most. After visiting hundreds of convenience stores and talking to thousands of their customers, I became obsessed with the uncompetitive, gross, unsafe, and unattractive world of energy shots. A team of experts who share my interest in revitalizing a dead retail category helped develop Pzaz.
I don't like everything about this, but the company was able to convince some people to put money into the company.
I don't want to be a part of this reality anymore.
This post might have been inspired by me being grumpy and drinking too much espresso this morning.
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