Amazon’s big Prime Day sale runs July 12 and 13

An Amazon delivery worker pulls a delivery cart full of packages during its annual Prime Day promotion in New York City, June 21, 2021.

Prime Day will be held on July 12 and 13 this year.

The event is a big revenue driver for other retail sites. The two-day shopping event had $11 billion in e- commerce sales. Cyber Monday totals in 2020 were slightly higher than in 2020, but that's because it's a 24 hour period instead of a 48 hour one.

At 3 a.m., Amazon has a sale. Poland and Sweden are the first countries to run for 48 hours on the same day. In the summer, it will host the event for other countries, including India.

Third-party sellers will be participating this year. CNBC reported last year that some sellers saw the event as an opportunity to raise brand awareness even if they didn't cut prices. In comparison to previous years, the announcement of Prime Day results in 2021 was somewhat subdued.

Prime members will have access to early deals starting on June 21 and include up to 45% on some Amazon devices.

The Fire TV smart TVs will be cheaper than the regular TVs.

There will be a 20% discount on some items at Amazon Fresh stores in the US. This benefit will be available year-round to Prime members who pay with an Amazon card.

There is a chance to win Super Bowl tickets, a cast meet and greet for the new Lord of the Rings series, and Amazon gift cards. Customers will be able to win prizes if they spend every dollar on eligible small business products between June 21 and July 11.

You can also subscribe to CNBC on the internet.

Amazon drivers talk about the pressures and pitfalls of delivery.