The Indian direct-to-consumer brand aggregation Goat Brand Labs has raised $50 million in new funding as they look to acquire more premium brands and help them scale globally.
Winter Capital, Vivriti Capital, 9 Unicorns, Venture Catalysts and Oxyzo financed the Bengaluru-headquartered startup's Series A funding. Last year, Goat raised $36 million in funding from a number of investors. The new round was attended by most of these investors.
The same space as Thrasio, the Boston, is where Goat Brand Labs is located.
Goat Brand helps lifestyle brands grow. These brands usually have good consumer connect and direct sales with their own websites or platforms.
The brands that Goat acquires are usually worth between $2 million and $10 million annually. The startup's team brings operational expertise in the lifestyle category and helps them grow two to three times a year while also turning them profitable.
The Goat Brand Labs team is made up of people.
Over the past year, it has acquired 15 brands, including celebrity-styled Label Life, fashion jewellery Voylla, Indian wear trueBrowns & Abhishti, children wear Frangipani and beauty and skin care platform Neemli.
The startup plans to use the funds to buy more brands. According to Goat Brand Labs, it is in advanced talks with 12 brands.
The journey of taking Indian D2C brands global has just begun. We are fortunate to partner with great founders and learn from them. Our existing investors and new investors are very supportive of us. We will continue to acquire D2C brands and scale them to huge outcomes.
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