As a response to the surging popularity of TikTok, the short-form video feature that launched in late 2020 has reached more than 1.5 billion monthly users.
The multiformat creator is someone who produces both long and short videos. The platform's biggest stars have been encouraged to produce videos tailored for the format after the introduction of shorts within the main app.
There is a trend in social media to challenge ByteDance's TikTok for the attention of viewers and creators. The US is the most lucrative ad market in the world. Meta Platforms Inc. has designed a new look for its popular social networking site. According to the company, more than 20% of users spend time there.
Meta is trying to catch TikTok on social media.
The division's margin was hurt by traffic on Shorts eating into the main site in the most recent quarter. The company said it was coming to Shorts soon.
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