Disney Plus is now live in more than 50 new countries and territories

Image: Marvel Studios

This week, Disney Plus is expanding. Variety reported that the service is now online in Greece, Turkey, Poland, and a number of other central European countries as part of a broader roll out. The full list and local prices can be found here.

It means a lot for viewers in those countries. What is our suggestion? If you can, get into Ms.Marvel as soon as possible. It is an important way to grow Disney's streaming service. Disney Plus has about 88.6 million subscribers, plus another 50.1 million who subscribe to Disney Plus Hotstar in India, which is a similar thing but not quite the same.

The bar for global streaming remains high. Disney claims it is available in more than 190 countries. Disney intended for Disney Plus to be a global service, and it has a library full of universally appealing content that makes it work.

It is going to run into many of the same problems as Disney as it marches on. It's more difficult to make content that works in every country than it is to make content that doesn't. Disney has dealt with this before, most recently with Lightyear, which has been banned by a few countries before it was released.

It is possible that people in less affluent parts of the world will not pay for multiple streaming services.

Competition for subscription dollars is one of the reasons that both companies are working on ad-supported plans. This year, Disney plans to launch an ad-supported version of Disney Plus in the US, as well as a version in other countries in the years to come.

Disney is going to have to ask how many people are actually out there. Not everyone with an internet connection will pay for a dedicated TV and movie service in the foreseeable future. The global market is estimated to be about 220 million. Disney is trying to figure out how much higher that number can go.