The recent acquisitions include a text-to-speech upgrade. Sonantic uses artificial intelligence to produce realistic voices from text. There were multiple potential improvements teased by the purchase.
Even when you aren't looking at your screen, Sonantic's tech can give context for upcoming recommendations. The voice platform could make it easier for people to listen to music. This might help with accessibility. If you don't rely on the visual interface, it might be easier to navigate.
The deal was not expected to close until later in the day. The move makes sense in the larger picture. Text-to-speech is used on social networks. Meld this with the TikTok-style discovery feed and the company may have a better chance of getting people to listen to its service.
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