Over a dozen former McDonald's restaurants in Russia reopened Sunday with different branding and a new name, "Vkusno & Tochka," which means "tasty and that's it" in Russian.
The Russian version of a former McDonald's restaurant will open on Sunday.
The Illinois-based fast food company would retain its trademarks, meaning the new stores cannot sell branded items such as Big Macs or McFlurries.
The former flagship Moscow location of Mcdonald's has a new logo and slogan, "The name changes, love stays", and dozens of people were waiting outside on Sunday.
In addition to the 15 locations that opened Sunday, 50 restaurants are set to open Monday, and the company is planning to reopen all Mcdonald's locations in Russia under a new brand by the end of the summer.
McDonald's will be closing its Russian locations in March. The company faced a lot of criticism for keeping a presence in Russia despite other corporations pulling out.
A person cleans a machine.
The Russian version of a former Mcdonald's restaurant has a line of people waiting in it.
customers place their orders
A person is walking in front of a logo.
A person stands in front of a screen.
There is a former McDonald's restaurant in Russia.
A double cheeseburger order with fries, sauce and a drink.
McDonald's opened its first restaurant in Russia after the fall of the Berlin Wall. The opening of the McDonald's symbolizes both the arrival of Western capitalism and the lifting of the Iron Curtain. Vkusno & Tochka reopened as the Pushkin Square location.
The first Mcdonald's in the Soviet Union opened on January 31, 1990.
Is it fun and tasty or the same one? The Successor of Mcdonald's is reportedly looking for a new name.
McDonald's is leaving Russia after more than three decades.
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