Why some startups don’t want to be called that

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When does a startup cease to be a startup? Tech companies have found that words are powerful. Anna would like to explore.

Startup versus scaleup

The marketing executive told me that Genially is a scaleup. When we met in person earlier this week, she said this was one of the first things she said.

It seems reasonable to say that a company like Genially, which has millions of users, is no longer a startup. It's interesting to see companies steering away from the term "startup"

Genially prefers the termscaleup over startup. A professor at IE Business School in Madrid has argued for almost a decade that scaling is the new startup. He admits that the term "scaleup" didn't take off as much as he anticipated.