Iddo Tal has a passion for raising money. When startup founders know how to raise money, they can approach investors with confidence and raise the capital they need to grow their company, according to him.
Over the course of more than two decades, Tal developed his methodologies. His biggest success was the acquisition of invi Labs, a smart messaging app that was acquired by the internet giant. The platform had more than 600 million users when he left as product manager in 2020.
Tal shared his seven-step method to managing a meeting with investors in an episode of the How I raised it show.
“Would you enjoy being in a meeting day after day with people trying to hard sell you the entire time?” Iddo Tal
It took Tal some time to get to know the dynamics of the meetings he was in.
He wanted to know if he would enjoy being in a meeting with people trying to sell you everything.
He said that he tried to teach investors everything he knew about the business and the market, but it was not effective.
He created a framework that changed the dynamics. Even if the investor isn't a good fit for your startup, they might just introduce to you their contacts.
The meeting should begin with a few minutes of chat. The investors should be able to talk about something that interests them.
If you want to pitch on a call, you should ask the investor about the diplomas, photos, and trinkets in their background.
What they can expect from the meeting should be laid out before you start. It shows investors that you are prepared and organized.
The framing should sound like this.
Hey, [investor], thank you so much for inviting me here. I believe we have an hour, right? So how about we do the following:
For five minutes I’ll give you my pitch with the deck. After that, we’ll take the biggest part of the meeting — about 30 minutes — for your Q&A. And then I’d like to spend 10 minutes asking you questions. In the last 10 minutes, we’ll define the next steps together. How does that sound?
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