The first-ever trading card line featuring active college athletes will be launched by the company in a deal with over 100 universities.
The athlete signed Thursday is the winner of last year's Heisman trophy.
The University of Alabama, the University of Kentucky and Duke University are some of the most popular athletic programs in the country.
The University of Alabama football player who won last year's Heisman Trophy and the University of South Carolina basketball player who was the Most Outstanding Player of the NCAA tournament are just two of the college athletes who have agreements with Fanatics.
A source close to the deal told Forbes that athletes can make well into the five figures through their partnership with the school.
According to CNBC, a majority of the athletes who aren't signed to a deal won't get any money.
The sports cards will be released by the company.
Legislation allowing athletes to profit off their name, image and likeness went into effect last July, after decades of legal challenges that prevented athletes from profiting off any marketing deals. Most athletes haven't yet made a lot of money. According to data from athlete marketing platform Opendorse, Division I athletes make an average of $3,711 per year, while Division II and Division III athletes make an average of $204 and $309 per year. Fanatics, owned by billionaire Michael Rubin, has emerged as one of the major players in NIL, announcing a deal in February that allows college football players to profit off of sales of their jerseys.
$7 billion. Forbes has calculated Rubin's worth. A funding round in April valued the company at $27 billion, an increase from its $18 billion valuation a year ago.
The company struck a deal with colleges and student athletes.
The sports card industry is open to college athletes.
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