The opening round of the Royal Caribbean International's Dragons' Den-style competition was won by Baldwins Travel.
Consumers will be able to win a cruise by posting a selfies in front of a buggy branded with Baldwins and Royal's logos, as part of a social media competition.
The aim of the competition is to create a buzz about the cruise line in the local community with the help of social media and radio.
Baldwins can win a prize by encouraging people to post and enter the main consumer competition.
At The Royal Pitch event held in the line's UK offices in Weybridge on Wednesday, Emma McHugh, Atlantic Travel; Steve Philippou,Passion for Cruises; and Perfect Getaways' Dave Palmer and Michael Blackburn received cash to increase their Royal bookings.
Ben Bouldin, Royal's vice-president, Europe, was one of the agencies that pitched their ideas to a judging panel.
Bouldin said that the competition is a way of connecting with agents.
Bouldin said that the panel thought the idea was fun and light hearted.
It would be great if a local newspaper in the area followed up on it. It is measurable. We looked at it as a business opportunity.
It is difficult as you cannot please everyone but it is important to find the real gems that can drive business. We pride ourselves on being innovative.
The agents have had a tough time as they are on the front lines.
There were five video entries that went through to the in-person pitch at the opening round. There were four entrants on the day and all of them got a share of the money.
The people were nervous about the video. We will give you a ticket to the competition if you are excited about your idea.
This time Roots was on the other side of the fence, he said.
There will be entries for the next round of The Royal Pitch. Royal will accept entries for four weeks.
The Club Royal requires agents to submit a video explaining their idea and request investment via the website. The video should last no more than 5 minutes.
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