Everton criticised after announcing gambling firm sponsorship deal

A prominent campaigner has criticized the announcement of a club-record multi-year sponsorship deal with a gambling firm.

The men's and women's shirts will carry the name of Stake.com.

The UK government is expected to update its gambling laws this month, which could lead to a ban on gambling sponsors on shirts.

Nine top-flight clubs had betting firms as shirt sponsors last year.

In the 21st century, the only club that didn't have a betting partner in the premier league wasNorwich City.

Gambling sponsorship in football is unpopular and has been rumored to be on its way out of the game. This partnership is so tone-deaf that it's hard to believe.

It's saddening that the self-titled 'people's club' is putting profits before its own supporters - especially young fans who face a season being unable to wear the same shirt as their heroes while encouraged to use addictive online casinos.

It is likely that a ban on gambling shirt sponsors will be applied for the next season at the earliest.

According to sources, a ban on gambling shirt sponsors in the premier league was included in a government white paper.

In an ideal world, the club wouldn't have a gambling sponsor on their shirts, according to the chief executive.

More than 1.5 million Britons are at risk of being harmed by gambling, according to a survey.

There is no evidence to show a link between gambling sponsorship and problem gambling, according to the premier league.

In the past three seasons, they have posted losses of over $400 million.

The Toffees secured their status in the top flight with one game to spare.

The club had a partnership with Cazoo for the past two years, but they ended that partnership early to join Stake.com.

The club suspended their Russian sponsorship deals with USM and other companies owned or part-owned by Russian billionaire Alisher Usmanov because of the UK government's sanctions against him.