Continual, a startup that focuses on simplification of operational artificial intelligence on top of a modern data stack, has raised $14.5 million in a funding round. The cloud platform is generally available.

The company raised a $4 million seed round in December of last year, which was used to further its efforts in the field of artificial intelligence. Other investors in the new round include Amplify Partners, Illuminate Venture, inspired Capital, Data Community Fund, activation, New Normal, GTMfund, and angels.

It's difficult for enterprises to take huge amounts of data and turn it into models because they're sitting in a data warehouse. They can do this without having to change the wheel. The service isn't a low-code tool but it does put an emphasis on making its features accessible in that it allows data teams to leverage skills they already have

Continual will be adding more advanced features. Continual is adding support for machine learning engineers to extend its automated machine learning engine with custom models and then expose these new capabilities to all users in their organization, according to the company's CEO and co- founder. Continual is powered by an array of internal and external artificial intelligence capabilities.

There is a preview of the ability to extend Continual's service with custom capabilities. The company has many more advanced features in the works. New automated feature engineering capabilities will be launched by Continual to make the machine learning process simpler. The company plans to add support for real-time feature and model serving later this year.

The company doubled the number of active users and deployed models in the last three months. Continual was able to raise this new round so soon after it received its seed funding.

Harpinder (Harpi) Singh is a partner at Innovation Endeavors. Most companies still don't know how to use artificial intelligence broadly in their organization. Continual's approach to building directly on an organization's existing cloud data platforms and empowering all user types, not just machine learning engineers, is the right recipe to unlocks the potential of artificial intelligence for every organization.

The plan is to double the team by the end of 2022.

Continual raises $4M for its AI-powered data platform