Musk is the most well-known name in the family, but he's not the only one to start his own company.
The younger sister to the Musk brothers is 47-year-old Tosca Musk. Her entrepreneurial spirit is similar to her brothers'.
Joany Kane and Jina Panebianco were involved in the founding ofPassionflix. According to the company's website, Kane initially had the idea of creating a streaming service centered around romance novels that would cater to women and the other two women joined the project.
The New York Times profiled a woman named Tosca Musk. Insider asked for comment from a Passionflix spokesman, but he didn't reply in time.
There is something radical about having female desire as a main theme and people don't think romance is intellectual enough. I don't believe that is right. Romance is a way for people to express their feelings. It's about getting rid of shame. It's about positive stories.
Passionflix was rolled out as a subscription service within a year of its founding. The service is currently available in about 150 countries.
According to The New York Times, the streaming service costs about $6 a month. There are a number of original moves and TV shows on the site.
The content is organized based on a " barometer of naughtiness," which is indicated by a series of flame emojis.
In an interview with The New York Times, Musk said she doesn't like references to the content as a pleasurable pleasure and that the platform prioritized content that would empower women. She said that the site does not allow nudity below the waist.
Outside of being the company's majority owner, Tosca Musk is also heavily involved in production.
Many of the films and TV series that appear on the platform are produced by and directed by Tosca Musk. She has over 50 producer credits and director credits, as well as a handful of writing credits dating back to 2001.
According to The Times, the company only has six employees, despite its high output level. The company has secured $22 million in early funding, but it has been hesitant to give out subscriber numbers.
Kimbal Musk is a shareholder in the company. Musk has been tight-lipped about his involvement in the project.
It is hard for me to answer that question. She just got her brother to pay for it if I say that he's an investor. If I say he didn't invest, you'll say he doesn't support her.
She seems to be close with her family. Maye Musk is an ardent supporter ofPassionflix. Maye Musk is often seen at events hosted by the company.
The Ritz Carlton in Marina Del Rey was wherePassioncon was held. A two night stay at the luxury hotel was included in the price of the tickets.
The Musks celebrated the premiere of the third season of "Driven" with pajama parties.
In Maye Musk's book, "A Woman Makes A Plan," the mother of the film maker said that her life was not always glamorous.
According to Forbes, Musk was born in South Africa but moved to Canada at the age of fifteen. Maye Musk blamed an abusive relationship for the move after her parents split.
After divorcing Errol Musk, Maye Musk said that the family had to work to put food on the table. During her time at the University of British Columbia, Musk worked at an upscale grocery store near their apartment.
The Musks built a home base in Los Angeles.
With the state's tax incentives for filmmakers in mind, Musk moved to Georgia in 2021.
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