How Costco became a mecca for Asian American shoppers

For the uninitiated, a warehouse retailer tracing its roots to 1970s sunny San Diego is hardly the picture of a staple for a community as diverse as AsianAmericans. When the group makes up 7% of the entire U.S. population it will be the case in 2022.

Asian American shoppers have made a home out of the store. Four of the club's outlets are in Asian countries or territories.

It comes as no surprise that the profile shopper is asian. The average person who shops at the store is a married, 39-year-old Asian American woman with a four-year degree or higher who lives in the Pacific Northwest.

The market share can be attributed to Asian cultural practices. The larger Asian households are, the more likely they are to look for bargains.

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As a warehouse club, it's possible to get that. The company has a good understanding of the market it serves.

Cindy Zhou told CNBC that almost all of her friends have memberships in the warehouse club. They have good quality at a lower price than other stores.

Zhou said that she heard about the store from a friend. When one learns that the retailer has been popular in Asia since 2007, it doesn't come as a surprise.

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More and more Asian products are being discovered by Asian Americans. New releases tend to be spread by word of mouth in a tight knit community.

Wendy Leung told CNBC that she was amused when she saw durian at her warehouse. I've been looking at more Asian products recently.

A writer noticed the same trend and wrote a list of 10 Asian foods to stock up on for Slickdeals.net, a resource website for deals, discounts, bargains and other money saving offers. She likes beef bulgogi, ramen, and milk tea.

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I browse the aisles and can always find a new treat that I like. Asian foods are being introduced to new markets and made accessible for everyone in a way that I am very pleased with.

The image is featured by ABC.

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