Kate Bush is on track to have her most successful week in the U.S. The first single from Bush's fifth studio album, Hounds of Love, has increased more than 8,000 percent since last week, thanks in part to the song's presence in the fourth season ofStranger Things.
The song "Running Up That Hill" is the favorite song of Max, who listens to it a lot as she tries to process her feelings of grief and guilt over Billy's death. In the fourth episode of the season, titled "Dear Billy," the song serves as both a major plot point and the soundtrack for a deadly escape sequence centered on Max and Vecna.
Over the Memorial Day weekend, the song jumped from a couple of hundred plays last week to 12,000 on Sunday and 34,000 on Wednesday. Bush, always a bigger name in the U.K. than the U.S., is likely to get her highest position ever on the Stateside Hot 100, thanks to the raise.
Variety has an interview with the show's music supervisor, who reveals how the show got Bush's support, given that she's usually pretty picky about song licensing. Detailed descriptions for how the song would reflect Max's journey throughout the season probably helped.
There isn't a bad excuse for people to listen to Kate Bush; there is no data yet on whether "Running Up That Hill" has halo-ed out to the rest of her discography.
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