Google disables RCS ads in India following rampant spam by businesses

In India, where the company has the biggest market by users, the ability to use RCS for promotion has been disabled by the company.

Rich Communication Services, or RCS, is the collective effort of a number of industry players to upgrade the traditional SMS with modern features.

Hundreds of millions of users around the world have received support for RCS from a number of firms. There are over 500 million monthly active users of the Messages app, according to the company.

At its developer conference last month, the company urged all mobile operating systems to support RCS, which is intended to help businesses reach users in a more interactive way.

Scores of businesses in India, including top banks and other lending firms, have been abusing the feature to send promotional materials to anyone who can find them in the country.

Google Messages is becoming the worst possible Google app.

The amount of ads its sending is crazy, multiple every day. Yes, these are NOT messages, these are ads being pushed by the app to Indian users.

It's the default messaging app on most Android phones here. pic.twitter.com/8EYnIh5cd9

— Ishan Agarwal (@ishanagarwal24) May 16, 2022

Several users began complaining about it on the social networking site, and it looks like their messages have made their way to the search engine.

Some businesses are using anti-spam policies to send promotional messages to users in India. As a result of that, the feature is being disabled as it works with the industry to improve the experience for users.