Just hours before news broke of the company laying off about 10% of its workforce, Musk pulled out one of the oldest moves in his bag of tricks: trying to drum up excitement for a new thing.
He's talking about a so-far-disappointing robot that the company is supposed to work on.
Musk said that the second day of the company's artificial intelligence program would be "phenomenon." Musk said that the second day of the company's Artificial Intelligence program would be "phenomenon."
The billionaire CEO should be distracted by that at this point. It's not the first time Musk has tried to distract attention from bad news by pushing his own narrative in the media.
We haven't seen much from the efforts to build a robot. So far, we've only seen a render of a sleek adult human-sized android and a random person dancing in a black and white spandex suit on the stage of the last artificial intelligence day of the company.
If you can call it that, it's already obsolete.
Musk replied with a curt "no" when asked if the prototype would look the same as the one displayed in Texas.
It's possible that this robot could be wowing us. We are not going to hold our breath. Musk promised last year that he would be able to eliminate "dangerous, repetitive and boring tasks" with the help of his new robot.
Musk said that the fake robot might be ready by September 30.
This might be the reason that Musk is firing a lot of people at the company.
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