4 Steps to Creating a Strategy in an Uncertain World

Companies are finding it nearly impossible to plan for the future because of the disruptions. There is a need for a new approach to strategy-making. Business leaders need a change of perspective to turn a world of uncertainty into a world of possibility. Companies need a different approach to strategy, one that relies less on looking at what the company can do and more on imagining what it could do, however much it goes against past assumptions and established practices. The author has a way to redefine strategy.

We live in uncertain times and it doesn't need to be said. The past few years have seen unprecedented disruptions, and the turmoil shows no sign of abating. Companies are finding it hard to plan for the future. There is a need for a new approach to strategy-making.