Jaylen Brown says that he chose to sign with Donda Sports because it was a beautiful collaboration.
Boston Celtics star Jaylen Brown said he believes joining up with Kayne West's marketing firm is the start of a beautiful collaboration.
It became public this week that the Celtics forward was the first NBA player to sign with Donda Sports, a marketing company that is part of West's larger clothing line. The Los Angeles Rams star said he joined the firm.
It was time. Whenever I make a life decision, I ponder. I think about things deeply, Brown said a day before Game 1 of the NBA Finals. It was the right decision from what I want to do.
After his long-term deal with Adidas expired, Brown became a shoe free agent. He has been active in social justice causes and has said he prefers future endorsement deals to include investments in those areas.
Donda Sports is expected to handle Brown's marketing deals. His current contract with the Celtics is a four-year, $106 million extension that went into effect in 2020.
West and Brown formed a partnership late in the regular season. Brown is aware of the criticism West has received.
In the world we live in, there are concerns and critiques in everything. I want to build and create things that I want to do on the court and off.
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