United Airlines Partners With Away For Amenity Kits

The new kits are in time for the busy summer travel season. This coincides with United restoring most of its premium cabin inflight service.

United & Away partner on amenity kits

Away is partnering with United Airlines to offer new amenity kits in premium cabins on long haul international and transcontinental routes. The kits are inspired by Away's suitcases and accessories.

• There will be a hard pod amenity kit for those in United Polaris business on long haul international flights; this features a sturdy shell and an interior elastic band
• There will be a sports pouch for those in United Premium Plus on long haul international flights; this features a soft, protective material that can keep all your belongings organized
• There will be a zip case for those in United business class on premium transcontinental flights; this water-resistant kit will be ideal for storing liquids

Personal care essentials include earbuds, an eye mask, a dental kit, and skincare products from Sunday Riley. The In-Flight Remedy line is a collection by Sunday Riley.

My take on United’s new amenity kits

We only have pictures of what the kits will look like, so we should probably wait until we see them in person. There are a few random thoughts.

• Airlines constantly have different collaborations with brands on amenity kits, as it’s a win-win; airlines can offer something premium to their customers while paying very little, while brands get access to an affluent and desirable customer base
• Personally I don’t have Away luggage, as I’m not a fan of hard shell luggage, so I don’t have much excitement about the brand as such; however, I know many others love Away products, so getting some reusable Away cases and pouches is a good opportunity
• The hard shell case amenity kit looks kind of cool, though ultimately I can’t help but think it just looks like a less premium version of the Rimowa amenity kits that so many airlines have had over the years (now those were awesome!)
• Among the major US carriers, I tend to think United does the best with its inflight amenities in international premium cabins (pandemic cuts aside)

Bottom line

The new kits will be available in premium cabins as of this summer. I'm sure many will collect them, as they serve a purpose.

What do you think about the new kits?