John Madden will appear on the cover of the football video game for the first time since 2000, the company announced Wednesday.
John Madden, pictured here during a 2003 Electronic Arts event, became one of the biggest names in video games.
Three covers of Madden were unveiled in a release by Electronic Arts.
Madden, who died in December at the age of 85, won a Super Bowl as the head coach of the Oakland Raiders and as a commentator called NFL games for all four major networks, but perhaps is best-known for lending his name to the video game franchise.
The first cover is a recreation of the first Madden video game, the second is of Madden as Raiders head coach, and the third is of Madden as an analyst.
The Madden NFL series was launched as John Madden Football in 1988 and became one of the most successful video game franchises ever. Madden was paid $150 million to use his name and likeness for the rest of his life. Over the course of its history, the company has sold 130 million copies of the Madden games.
$600 million. Alex Giaimo, an analyst with Jeffries, said that the revenue Madden brings to the company is estimated.
John Madden was the biggest name in video games.
John Madden's influence on the Madden games went far beyond the cover.
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