The opinions expressed by contributors are of their own.

After I left the Marine Corps, I got a job at a software company. I was responsible for selling training software that helped network engineers, software developers and database administrators pass their certification exams.

The internet was just starting to become popular and this was an interesting time to be in the tech world. The internet was rapidly evolving in real-time, and most of what we take for granted online today simply did not exist yet. We had to learn a lot along the way. Despite knowing how important the internet would be, I had to learn something else. A topic that would prove to be one of the most valuable skills I would ever learn.

Sales skills were important in my job at the software company because it was a commission-only role. If I didn't sell, I didn't get paid, and I wasn't very good at selling at that point in my life. I wanted to get better faster because I needed more money. I supplemented my own training with company training. We didn't have the option of buying a course online or going to a free website to learn something because there wasn't much available online back then. I went to Barnes & Noble to look for a book to improve my sales skills.

I still have that book, it was called How to Master the Art of Selling.

I was able to become one of the top-selling reps at that software company within 90 days after reading this book and applying its principles consistently. That made me love reading even more because it showed me a quicker path to success. I could follow a proven framework and avoid common pitfalls if I read advice from people who had already mastered what I was trying to learn.

Elon Musk thinks you should read.

Be Obsessed or Be Average (Grant Cardone)

I think we all agree that Grant Cardone is obsessed with success.

It is true that there is a negative perception of the wordobsessed when it comes to entrepreneurship. I see the positive side.

Being obsessed doesn't mean you have to work all the time. It means that most of your thoughts and actions are focused on achieving your goals. You are not limited to a typical 9-5 window with this mindset. You work to build skills, relationships and assets to further your pursuit of these goals when you have ideas in your head. Even though you may not be working all the time, everything you do is aligned to your goals.

It's easy to be pulled off track if you don't have that kind of obsession.

There are books to help entrepreneurs become strong leaders.

Pitch Anything (Oren Klaff)

Sales strategy and tactics have changed a lot over the years, but unfortunately, a lot of sales training has not adapted to what works in the real world today.

I stumbled across Oren's book after listening to him speak about his approach to sales. When I first started my career, sales, raising capital and negotiating were essential to success. We need every advantage we can find as we face a more competitive environment.

If you want to make your audience feel like your ideas are their own, you need to use Pitch Anything, which uses psychological principles to craft a pitch that makes them feel like their ideas are their own.

I highly recommend the book titled Flip the Script, which was published by Klaff.

The War on Small Business (Carol Roth)

As entrepreneurs, we're so busy with day-to-day operations that we often don't have time to keep an eye on what our government is doing. It is understandable, but it is also dangerous.

Small businesses were forced to close their doors during the Pandemics while giant corporations were allowed to stay open. Billions of dollars were funneled to the giant corporations while starving small businesses that employ half of the U.S. workforce. This is one of the more egregious cases of government overreach and crony capitalism.

The War on Small Business is an important one for entrepreneurs because it clearly demonstrates, using facts and data, exactly what entrepreneurs are up against. You can fight back at the local and federal levels if you know what happened.

There are 10 new books for leading in a hybrid work environment.

Can’t Hurt Me (David Goggins)

Life isn't fair. It isn't supposed to be. Life isn't biased to anyone. It doesn't matter if you are black or white. Either gay or lesbian. Either rich or poor. Life doesn't discriminate. You can start preparing for life once you accept that it is going to happen. The right mindset is the most important thing.

David Goggins wrote this in the introduction to his book.

After opening the book, I knew it was going to be powerful. A health crisis nearly killed me about eight years ago. I have been in pain ever since I spent two years on my deathbed.

As entrepreneurs, we are going to face intense challenges every single day that other people never will. As we become more successful, things don't get easier. They become more difficult. We become tougher with the right mindset.

Every story in Goggins' book is about reframing your mind about what is possible. These stories show that we are not as easy as we think. Entrepreneurs need to know that as they pursue the next level.

Extreme Ownership (Jocko Willink)

In the military, leadership is seen differently than anywhere else. Unit leaders are usually responsible for failure and mistakes.

Extreme Ownership is a book written by Navy Seal Jocko Willink. The leader of an organization is responsible for everything.

An employee didn't do their job. That is on you. Maybe you didn't give them clear instructions. Maybe they weren't capable because you didn't give them enough training. Maybe you hired the wrong person. Learning from these situations and adapting your leadership approach will prevent them from happening again in the future.

If we are going to scale a business, we need to be able to delegate tasks effectively.

Willink published a sequel to Extreme Ownership because he felt certain aspects of it were too rigid and not clear enough. The book makes the concept even more effective by refining and clarifying the principles from his first one.

A CEO Only Does Three Things (Trey Taylor)

I have always had a hard time giving up tasks because I want them done my way. In order to scale my company, I had to break myself of that mindset.

The book A CEO Only Does Three Things was written by Taylor. It breaks down what a CEO should be doing in order to understand the culture, people and numbers of the business. If you focus on only three things, you can free up more of your time, which you can then reallocate to the high-level tasks that have the greatest impact on your business. Lower-level team members and contractors are in charge.

This concept is hard to implement. When you implement this in your business, you can begin making exponential gains.

Atomic Habits (James Clear)

It is difficult to build good habits, but it is easy to build bad ones. Who among us has not wasted time doom scrolling through our favorite social media platform when we should have been doing something more productive?

Good habits that move us toward our goals are what self improvement requires. We need a process in order to take our businesses to the next level. James Clear shares his process for doing that in the book Atomic Habits.

We get caught up in the day to day chaos of running a business. Our potential is derailed by this. We don't rise to the level of our goals and we fall to the level of our systems. This book provides a clearly documented process that you can use to eliminate bad habits and build good ones.

Clear was 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217

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