In a preview of what is likely to become a worldwide strategy, it has tried to ban password sharing in three Latin American countries.
More than a dozen subscribers from the country told Rest of World they had different experiences with the anti-password experiment. That comes as the company is hemorrhaging money and subscribers, and laying off entire divisions of content producers as a result, and suggests that even one of the most successful tech services of its generation isn't immune to critical functioning.
Since March, when the company announced that it would start charging users who break the rules, password sharing has changed.
The password sharing ban has not been well received in the market where it has taken effect.
Rest of World's reporting makes the program sound like a mess, from monthly rate hikes that made some cancel their subscriptions, to others who ignored the rule and received no punishment.
A customer service representative in Peru who spoke on condition of anonymity told Rest of World that they and their coworkers are confused by the rule change that only allows users to share passwords with members of their household.
According to the report, this experiment is likely to be used to inform its future password sharing policy globally, so let's hope it fixes this mess before it becomes universal.
Early efforts in Peru are a mess, despite the crack down on password sharing.
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