On Tuesday, Capitol Music said it would release the song on June 9, after the singer claimed on social media last week that the company was withholding the song.
The label relented after Halsey claimed in a TikTok video that the finished track wouldn't be released until a fake one was uploaded.
The video went viral and became one of the most-viewed TikToks.
The viral moment over the requested viral moment was a meta-promotional tool used to drum up anticipation for the song. Capitol Music would not confirm or deny the singer's claims at the time. TikTok has become a strong influence in the music industry over the last few years, with both new and old songs seeing increased popularity in streaming, sales and radio airplay after they are found on the app.
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