As Delta's Operation Melts Down, Their Social Media Team Loses It

The once-stellar reputation of Delta Air Lines is falling as its operational reliability fades. After melting down last weekend, they’re doing the same thing again.

Delta delayed another 16% of its flights on Saturday. It doesn't count the flights it canceled in advance, but with little notice, to prevent this sort of thing from happening. As of Saturday evening, American, Southwest and United had all canceled 1% of their flights.

Customers can't get through to the airline for help.

@Delta I was on the phone for 4.45 minutes. Still no response. Please message me pic.twitter.com/lk0WHFqREw

— Santhi Arjun (@arjunsanthi) May 28, 2022

Delta's social media has had it with passengers.

Can you calm down and allow me some time to work please ??

— Delta (@Delta) May 28, 2022

It became a meme after 5000 retweets and a couple hundred replies.

pic.twitter.com/1dWJ3cchPd

— Make it a quote (@MakeItAQuote) May 28, 2022

Daisy on the social media team went full Clerks on a customer just looking to get somewhere. Some of them are just here for the schadenfreude, but others love the Michael Douglas in Falling Down aspect.

Anyone who has ever worked customer service has always wanted to do this at some point & I salute this employee @Delta https://t.co/SDVQL6hBkI

— Latino Leslie Knope (@Nuyorriqueno) May 28, 2022

Me next time someone is just following up on an email https://t.co/GHvqenTXSj

— Jenna Ezarik (@jennaezarik) May 28, 2022

Others came to Daisy's defense.

Daisy has helped me before. She needed to confirm my cc for something. We started in DM’s and she called me literally 5 mins later perfect interaction. She was kind and sweet and knew her job v well so IM WITH DAISY TBH !!!!!! https://t.co/0MOmVy8HkQ pic.twitter.com/3dv57VEGAZ

— McNugget Mami (@_omgigi_) May 28, 2022

Daisy can get the job done, it seems, but not at the scale that Delta's operation has been coming down on her. This is Delta's fault. The way you would get from American Airlines social media back in the day is by using a little humor and authenticity.

Delta Air Lines, which has developed a reputation for extreme reliability, has had to cancel more flights over the holiday weekend than they typically do in a year. Delta has canceled 258 flights so far on Thanksgiving. By comparison, American.

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The Delta Air Lines operation went down last weekend. They canceled 10% of their flights on Monday to keep from running up their cancel statistics. Many flights were delayed. They are beset by confusion.

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Delta Air Lines said last week that they would stop blocking middle seats on May 1, but they are filling up planes early this weekend as they try to recover from another holiday. Delta canceled 72 flights.

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