Two Heinz bottles pictured on a silver tray in front of Windsor Castle.
Heinz playfully rebranded two of its sauces.
Heinz

Anke von Hanstein, senior brand manager at the company, said that the sauce and salad cream have been on the tables of Brits for many years.

She said that they hope their customers enjoy the designs and that they add a bit of fun to the Jubilee celebrations.

It is looking at transforming its marketing to be a bit more disruptive and much more creative so that it moves at the speed of culture and looks at what is happening outside.

Marks & Spencer gave Colin the Caterpillar a fun makeover, including a crown and Jubilee cape, to help customers celebrate the occasion on June 2. 

One Queen's Jubilee-themed caterpillar cake and one corgi cake pictured

Colin the Caterpillar had a new look. M&S.

The M&S Food Halls will have a limited-edition Corgi meets Jubilee Connie the Caterpillar cakes for $12.65 from June 1.

An Economist at the British Retail Consortium said fresh food, sales of alcohol and items adorned with the Union-Jack are expected to perform well.

The upcoming Platinum Jubilee should favor retailers with improvements to footfall over the extended Bank Holiday period, as people stock up for celebrations with friends and family.

High-end department store Selfridges launched a Jubilee Hamper for £80, which includes Union-Jack design shortbread and salted caramel crowns. 
A hamper pictured with Jubilee themed food products

Selfridges and Co.

Selfridges said its sales of Jubilee-related products are growing week-on-week, with sales of its Selfridges Selection Jubilee Hamper this week up more than 350% on last week.

Alan Thomas, UK CEO at Simply Business, one of the UK's largest providers of small business insurance, said: "The Queen's Jubilee bank holiday should provide a much-needed boost to small businesses across the hospitality, retail, and leisure sectors." Holiday trading periods are crucial to these businesses, accounting for a significant portion of their annual revenue.

Small businesses are vital to our economy, accounting for 99% of all UK businesses, and with six million of them, they sit at the heart of our communities. After a challenging couple of years, we hope to see an extra economic boost over the weekend as people head to towns and cities to celebrate the Queen's Platinum Jubilee.

The Beeswax Wraps Co designed Platinum Jubilee-themed food wrapping. It's made from beeswax and created exclusively for The Royal Collection.

Beeswax food wrapping pictured on a table with tea and cakes

Jubilee themed food wrapping is available to purchase on The Royal Collection online store. The company is called The Beeswax Wrap Co.

Buckingham Palace is an official partner of its wraps during the Royal Jubilee.

Fran Beer, founder of The Beeswax Wrap Company, said that they were honored to be chosen to work with the Royal Collection.

Independent business Baked By Steph developed a collection of royal-themed cookies, which include corgis, crowns and of course, the Queen herself. 

A photograph of a Queen shaped cookie

A cookie of the Queen driving was created. The baked goods were by Steph.

Since April, they have been selling well and sales have increased in the run-up to the Jubilee weekend.

Baked In created an Afternoon Tea Baking Hamper created with the Platinum Jubilee specifically in mind, and said its home baking kits are performing well both as a product and a brand builder. 
A hamper of baking kits is pictured at a picnic setting.

British classics like Victoria spongecake are included in the afternoon tea hamper. It was baked in.

Home baking kits and subscription boxes with new recipes and baking kits delivered to your door are provided by Baked In. Like other small businesses, we are being creative and focused about how we use the Platinum Jubilee to boost sales across our product range. It has given us another calendar date to innovate.

The next few days will be critical as we gain traction, as small businesses are being realistic about an expected sales lift.

Beanies Flavour co-created a limited-edition Jubilee Cake flavoured instant coffee to celebrate the Platinum Jubilee.

A jar of Beanies Flavour Co Jubilee Cake instant coffee pictured on a table

Beanies launched a coffee flavor called Jubilee Cake. Beanies Flavour Co.

Beanies said it created the limited-edition Jubilee version of its Birthday Cake flavor coffee in recognition of the Queen's Platinum Jubilee. It also wanted to commemorate the fact that it recently won a Queen's Award for International Trade.

Beanies Flavour Co.'s Mark Stangroom said that it is full of flavour but also low in calories and sugar so that we can all celebrate this historic occasion without piling on the pounds.

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