Chroma Hospitality breaks ground for first GRAFIK Hotel

The ground breaking ceremony for the GRAFIK Hotel was held in the heart of Camp John Hay in Baguio City.

GRAFIK Baguio is the first hotel to break ground post-pandemic. The investment will feature four stories with over 200 rooms, two restaurants, a ballroom, and a spa.

The project is supported by the local government, Bases Conversion and Development Authority, and John Hay Management Corporation. This important investment fortifies Chroma and Filinvest's presence in the Northern Luzon market and signifies their continued confidence in the country's tourism and hospitality market.

Slated for completion in the fourth quarter of 2024, this new hotel will offer a unique and relaxed stay, as well as being a sustainable and eco-friendly space. The hotel has a building footprint of 64% and is one of the core elements. Natural landscaping and the wonderful views of Camp John Hay will be maximized by the remaining 36%. The project is designed to have minimal impact on the environment and takes the extra step to be energy and water efficient.

The EDGE is a Green Building Standard of the World Bank Group and it has incorporated several green building initiatives in reference to the LEED rating system.

“We will deliver a world-class, sustainable hotel that will be the pride of Baguio.”

James Montenegro said that they are excited to finally open their newest hotel brand GRAFIK which will offer a unique style of driven hospitality and will challenge traditional hotel offerings by using leading edge technologies. We are looking forward to welcoming you all to our hotel, which is intended to be a place to escape, relax, and let loose. Everyone will be welcome in the community. Communal areas to eat, play, and work are offered in integrated spaces. Each guest's experience is as relaxing as they desire.

A statement from Francis Gotianun, the scion of the Filinvest Group and senior vice president of Filinvest Hospitality Corporation. Francis always delivers. At least that is what the executive vice president of the BCDA is saying. R. Zosa fondly remembered the previous times she and Gotianun worked together on another property. Francis continues to seek opportunities for expansion with this vote of confidence from its partners.

Live vivid

The concept and slogan of the new brand by Chroma is timely and appropriate. GRAFIK is the newest addition to the growing portfolio. The new brand wants to bring the character of the destination inside the property. Independent travellers can choose the travel experience they want. The brand wants to attract a multi-Generation of travellers.

“100% Filipino in origin and expression.”

The hotel will use the abundant natural produce from the region and work with the local community to bring local music and art to the property. Technology will be used to create vivid memories for guests.

The company is 100% Filipino in origin and expression.

Bringing Filipino Hospitality abroad

The GRAFIK brand will be brought to international destinations in Thailand and Indonesia. The plans were put on hold because of the recent Pandemic.

Gotianun said that if travel recovery continues, the company will revisit these opportunities.