Multiplayer games assign your opponents using "skill-based matchmaking," reports the Washington Post, "to fairly balance teams and maximize the enjoyment players get..."

Not everyone wants that. The Post notes that streamers want to put on a show for their fans. It negatively affects the top 1 percent of players/streamers the most because it forces them to sweat or try hard for good content and to entertain our viewers. High-level play against skilled opponents in shooting games can be boring for casual audiences. By stringing together multiple crushing victories in less balanced matches, streamers can more clearly show off their skill to viewers. Call of Duty players are not the only ones who hate skill-based matchmaking. As awareness grows, communities inValorant, Overwatch, and even more casual games likeFIFA and Dead by Daylight. It is an easy scapegoat for frustrated players. The issue today is not that skill-based matchmaking exists, but that players are aware of just how prevalent it is. There are few satisfying answers available to players so the topic is a constant driver of viewership. In a phone interview, the creator of XSET, a popular Call of Duty: Warzone streamer, said that companies like Activision base their matchmaking on more than a player's skill in any single game. They know how much money you have spent and how many loadouts you buy. Before the game happens, advanced statistics are used to draw conclusions.

EA, Epic and Activision Blizzard are all "incorporating sophisticated techniques like machine learning to tune their matchmaking algorithms so that gamers are pitted against similarly skilled opponents." the Post reports. But in the end what players are complaining about are their non-subjective player engagement metrics, and the Post calls that algorithm what it is: "a business strategy, designed to keep players coming back."