TikTok is adding new partners to its marketing partner program. The expansion will allow marketers to manage their TikTok accounts. The short-form video app is partnering with a number of companies.
Third-party platforms will allow marketers to manage their content campaigns directly. The integration will allow brands to schedule and publish content on TikTok while also managing cross- platform content. In real time, brands will be able to compare their performance to other platforms. By better understanding audiences and engagement, brands will be able to improve their strategies.
The comments section of the videos can now be tracked by marketers. With the new integration, brands will be able to understand their audiences better and stay engaged with users on TikTok.
The company launched its marketing partner program in September 2020 to make it easier for marketers to connect with users on TikTok. The partners in the program include campaign management, creative, measurement, effect, commerce and sound. The company has added a content marketing section.
TikTok has been looking for ways to help brands reach users on its platform. The five-week program is designed to help creative agencies become TikTok experts.
TikTok introduced a new way to lure advertisers to its platform by giving them the ability to showcase their brands next to the best videos on TikTok. TikTok launched a new contextual advertising solution that ensures brands are placed next to the top 4% of all videos on TikTok.
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