A picture of a robotic handImage source, Dyson

Dyson is moving beyond vacuum cleaners and hand driers and will try to develop robots that can help with household chores.

The company plans to create a major robotics centre at its facility at Hullavington Airfield, which will work on new types of domestic robot.

The site will be home to hundreds of engineers.

Dyson makes vacuum cleaners.

The company was founded in the UK.

Half of the 2,000 people who have joined the company this year are engineers, scientists or coders, according to Dyson.

It is hiring engineers in various fields, including computer vision, machine learning, sensors and Mechatronics.

The company showed off some of its work in a video at the conference.

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What kind of commercial devices this work might lead to is not revealed, even though robot arms are briefly seen picking up plates, a bottle of detergent and a soft toy.

Dyson is trying to broaden the range of products it offers.

It recently took a first step into Wearable technology, but its over- ear headphones with an air-purifying mouth visor received mixed reviews online.

The company abandoned an electric-car project in the middle of the year, which proved to be commercially unviable.