The Americana at Brand mall in Los Angeles, California is where Amazon Style is located, the company announced today along with a video profiling some of its employees.
It's a new addition to Amazon's lineup of physical locations, along with Whole Foods and its cashier-less Amazon Go and Amazon Fresh grocery stores. Amazon Style will feature clothing from brands like Levi's, Tommy Hilfiger, Champion, and more, and though it does not feature Just Walk Out technology, it will have regular employees present to help you from start to finish.
The Wall Street Journal reported in September that the store would use tech solutions to focus on customer convenience with stores in California and Ohio. In January, Amazon confirmed the Amazon Style name and announced the location of its first physical apparel store, with a particular focus on reducing the hassle of trying on clothing.
Amazon Style has technology that will enhance the shopping experience and eliminate extra steps. The store has a system in place that allows customers to try on clothing in a fitting room or send a request for purchase straight to the store. Shoppers can pick clothes on Amazon.com, have them delivered to the store to try them on, and return an item if they don't like it.
When your clothes are ready to try on, employees at the store will let you know. The fitting room has a touchscreen monitor that will allow customers to try on more items and rate them on a scale of 1 to 10. Customers can pay the bill with their Amazon account. The store is open from 10AM to 9PM on Mondays through Thursdays, 10AM to 10PM on Fridays and Saturdays, and 10AM to 9PM on Sundays.
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