Walmart's Juneteenth-themed ice cream is in hot water.
The multinational retail corporation said it would review and possibly pull its ice cream that commemorates Juneteenth.
The dessert consists of a swirl of red velvet and cheesecake flavors, which was denounced by social media users.
The company appeared to profit off the important holiday, its history and Black people.
Walmart's label on the ice cream reads: "share and celebrate African-American culture, emancipation and enduring hope."
Comedian Roy Wood Jr. criticized the absurdity of Juneteenth-themed branding.
A user wrote how disrespectful and greedy. Always looking for a way to make more money.
Shoppers were quick to point out the similarities between the items and the fact that Walmart appears to have ripped off a Black-owned ice cream product.
Walmart literally saw a successful small Black business and thought they could get away with stealing their flavor and re-branding it for Juneteenth.
Anyways, Creamalicious is available at Target. pic.twitter.com/y3DyzpYtGv
— A is for Afro (@Amberisms_) May 23, 2022
In all seriousness......
If you have seen the Juneteenth Ice Cream from Walmart, go ahead and grab some Creamalicious Red Velvet Cheesecake instead! Walmart could have used this opportunity to highlight this brand instead of making a cheap copycat for OUR Independence Day. pic.twitter.com/avlIkjvoOU
— ThatBoyTay (@lifeofvontay) May 23, 2022
Juneteenth commemorates the end of slavery in America.
Slaves in Texas weren't told they were free until 1865 because there wasn't much enforcement in the state.
Walmart apologized for the product.
Juneteenth is a commemoration and celebration of freedom and independence, and the company wrote in a statement to HuffPost. We will remove items that are appropriate.
Juneteenth became an official government holiday last year after President Joe Biden signed a bill.
Following protests in response to George Floyd's murder by a white police officer, the move to solidify it as a federal holiday gained popularity.
There are more reactions to the disputed product.
What makes this soo bad and has me furious is, it's not that #Walmart is tone deaf, it's just as you said, they're trying to profit off of Black people once again, as if we don't already give them enough of our money.
Their blatant disrespect is infuriating!#JuneteenthIceCream https://t.co/cqGq1FgEJq
— 𝓒𝓱𝓮𝓻𝓮𝓵𝓵𝓮 𝓕𝓲𝓸𝓼𝓪 🏴🇲🇽 (@DFiosa) May 23, 2022
The power of social media. Walmart tried it, and after all the backlash that shit is coming off the shelves. Let’s not whitewash this holiday. It’s not for sale. #Juneteenth ✊🏾✊🏾
— J- 🌎✨ (@MajorFactor2) May 24, 2022
Walmart can go to hell with that Juneteenth ice cream. Cause who is that even for? Y’all really be playing in our face led.
— JessiP (@Mrs_JessiP) May 23, 2022
All Rights Reserved © 2024
